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ATLANTA – September 14, 2006 – Lotus Cars USA, Inc., the exclusive distributor for Lotus sports cars in the United States and Canada, has today made the following announcement. In response to the extraordinary popularity of the stunning Lotus Elise exotic sports car here in the USA, rental fleets across the country have now, for the first time ever, ordered a number of cars to be offered to their customers under various exotic car rental programs.
The Lotus Elise offers a formidable performance package and a reminder of what it’s really like to drive a true sports car. The Lotus Elise rental program opens up a world of nostalgia for some who remember the classic open top British sports cars of the 1950’s and 60’s and a world of discovery for those who are yet to experience a car whose styling is pure fashion, whose reactions are immediate and whose performance is so effortless that exhilaration comes standard!
“The adoption of the Lotus Elise by the rental companies is a strong confirmation of the desirability and durability of our car,” commented Lotus Cars USA, Inc. President and CEO, Robert A. Braner. “We know from discussions with our dealers that they have had numerous requests to rent exotic cars and the Elise is right there at the top of the list, having Lotus cars in rental fleets nationally will give many more people the chance to experience a truly amazing automobile.”
Due to limited availability, the first group of cars will be available only in the following states: California, Florida, Arizona, Nevada and Pennsylvania. On a national rollout basis, more states will be added in the coming months.
The award-winning Lotus Elise is a driver’s delight – an open-topped, two-seat, 190 horsepower roadster weighing less than 2000 pounds. This light weight allows the Elise to be extraordinarily fun to drive with nimble steering, agile cornering, stout braking and snappy acceleration. Combine these unrivaled driving dynamics with stunning, sleek design and you have the seductive Lotus Elise.
FORM AND FUNCTION
Designed to deliver as only a thoroughbred can, the Elise inspires confidence with precision control, perfect balance and pedigree dynamics. A truly modern evolution of the classic two-seat sports car, this is a Lotus that immerses you totally in the intensity of the drive, every time you sit in the driver's seat.
AGILITY IN MOTION
Few cars can rival the tactile agility of the Lotus Elise. A mid-engined, rear-wheel drive with responsive lightweight chassis, combine to deliver the ultimate sensation to the driver, focusing on providing phenomenal feedback with surefooted handling. A reputation as a true driver's car combined with class-leading low CO2 emissions mean the Elise is the perfect sports car for today's roads.
TURNING CORNERS AND HEADS
From twisting tarmac to urban undergrounds, the Elise combines sleek lines, athletic poise and a sporting stance that leave no doubt of its intentions. A purposeful roadster designed to meet the demands of the modern driving enthusiast and the city sports car fan alike, the Elise is perfectly at home in any company.
DESIGNED TO PERFORM
Attention to detail has always been at the heart of the Lotus ethos - using the least number of parts effectively and engineering each component to perfectly suit its given purpose. Careful consideration and elegant design combine effortlessly in the Elise to deliver a truly sporting solution.
THE ART OF ADRENALINE
Since launch, the Elise has been hailed as one of the best cars for driving enthusiasts that money can buy. The latest generation to carry the evocative name retains the supple roadholding, fluid dynamics and tactile feedback of the original and combines this with efficient performance and class-leading low CO2 emissions. From the minimalist cabin and enhanced ergonomics to the purposeful lines of the body, the Elise is honed for one purpose: to maximise driver involvement and deliver the ultimate feedback for an engaging, fun experience, that is the essence of a true sports car and hallmark of Lotus.
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